sometimes love hurts.



Friskies is one of the biggest brands’ in the cat food industry, it stands out from the crowd by catering to cats with special needs. When we talk about special needs for cats, most humans may not realise that our four legged friends do not desire the same treatment as us. But what do special needs means to a cat and its human? We created a series of animations that were posted to social media platforms to help promote the range of special food products. The animations humorously shows what humans perceive as special treatment for cats, and what they actually need, Friskies. The animations ran on Friskies Facebook page with about 75.000 likes, and the videos achieved around 6000 views and lots of shares.
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Nora Redler 2017